Wellington Consulting Group
optimizing your human assets                                              

Cold Calling

Your Challenge

To continue being successful in sales, you need to grow your list of customers by finding the right opportunities and then making the call.  While some salespeople love the thrill of seeking out new customers, others dislike the idea cold calling.  Whether you love it or hate it, the ability to find strong prospects and conduct successful cold calling will separate you from the competition and drive successful opportunities for your organization.    

Do I Need This Workshop?

If you answer yes to any of the following, you will greatly benefit from this workshop:

  • I dislike cold calling
  • I would like to improve the quality of the prospects that I contact
  • I would like to improve my rate of generating customers from cold calling
  • I would like to learn how to evaluate the potential of a prospect quickly


Our Answer

In our course on Cold Calling we provide you with the tools to find strong prospects and lead engaging discussions to generate real interest.  We teach you how to evaluate and rate potential prospects.  Then we coach you through the steps of opening the conversation, asking the right questions, and listening actively for important cues that will guide the course of your discussion.  Our training provides you with the opportunity to practice what you learn with successful sales professionals and your colleagues so that you can convert an opportunity into a win for you and your organization.  With practical exercises and constructive feedback from our specialists and your colleagues, you will master our techniques and find even greater confidence in your cold calling skills. 

Participants who that take this workshop will walk away with the ability to:

  • Seek promising opportunities
  • Skillfully open conversations with potential customers
  • Ask the right questions
  • Listen actively to prospects
  • Generate the next appointment
  • Prepare for the next meeting and create a strategy to close the deal