Customer Service includes the activities intended to enhance the experience of the buyer or users of your offerings before, during, and after acquisition.  Managed and executed well, customer service can be an important factor in improving consideration, purchase, and repurchase of your products and services and lead to customer loyalty.  It is more than just closing the initial sale.  It is about bringing happy customers back willingly because of the first-class treatment they know they will receive.  Your products and services may be excellent, but superior customer service is what will keep you ahead of the competition.  Wellington offers Customer Service workshops that are customized to distinguish your organization from the rest of the pack.