Wellington Consulting Group
optimizing your human assets                                              

Sales 101 for the Non-Sales Professional

Your Challenge

No matter what your title is or the type of organization you work for you have to be prepared to be a salesperson for your company.  Whether in a business or social setting, it is likely that you will meet someone who asks you what you do and what service or product the organization for which you work provides.  When the opportunity arises to promote your organization you want to seize the opportunity to make that connection that could result in a sale or valuable business development.  . 

Do I Need This Workshop?

If you answer yes to any of the following questions, you will greatly benefit from this workshop:

  • I would like to concisely answer question about the products and services my organization offers
  • I would like to learn about the phases of the sales cycle
  • I would like to learn how to convey the value of the organization I work for and the products and services we offer
  • I would like to be able to direct potential customers to the right people on our sales or business development team and ensure a successful connection

 


Our Answer

Our sales training for the non-sales professional takes the mystery out of successful selling.  We introduce you to the fundamental concepts of successful selling and the phases of the sales cycle.  Our professional will help you develop a successful elevator pitch of what you do, what your organization does, and the value of your products and services.  You will learn how to turn the art of selling into a science and become skilled at the steps of closing a deal. 

Participants who take this workshop will walk away with the ability to:

  • Know what to learn about the customer
  • Listen actively to customer requirements, objectives, and concerns
  • Learn how their customers do business
  • Understand what the customer deems essential in their supplier relationships
  • Discuss the merits of doing business with them and their companies
  • Discover what customers believe is essential about the products and services they purchase
  • Succinctly describe the value of their company and the products and services they sell
  • Apply strategies and tactics to the 5 stages of customer engagement