Wellington Consulting Group
optimizing your human assets                                              

Effective Sales Negotiation

Description

 

Our seminar on Effective Sales Negotiation will teach you how to find alignment with the customer prior to initiating negotiations.  By learning not only what questions to ask, but how to ask those questions you will become skilled at establishing a framework for successful negotiations.  During the course you will have the opportunity to practice the techniques and strategies that we provide you.

The most sensitive and yet the most important negotiations you will ever conduct will be with your current or future customers and clients.  In your attempt to meet your firm’s sales objectives and your sales quota you may lose sight of who is the source of those sales dollars – your customer.  You need to negotiate a deal that meets your goals while fostering a positive customer relationship.

Audience

This power seminar is for anyone who wants to develop his or her personal courage and resolve conflict in the workplace. You will greatly benefit from this training if:

  • I am responsible or I support the negotiation process in my organization.
  • I could benefit from improving my communication skills before customers.
  • I feel uncertain where to draw the line between asking for more and not asking for enough.
  • I have lost a deal with an existing customer to another vendor.


Objectives


 

Upon successful completion of this training, you will be able to:

  • Establish mutually agreed up objectives before you initiate negotiations.
  • Establish trust and achieve consensus.
  • Structure a process that engages all parties and contributes to productive negotiations.
  • Convey value of service over price.
  • Deal with difficult customers ensuring a smooth customer relationship going forward.
  • Draft an agreement that clearly and accurately articulates the understanding of both sides.

 

Delivery Method
Consultant-led seminar with structured personal participation activities.