Wellington Consulting Group
optimizing your human assets                                              

Effective Sales Presentations

Your Challenge

Every sale, whether to a new prospect or an current customer, impacts your organization success.  Having the best product or service or even a long-term relationship with a client does not always guarantee a sale.  Customers are eager to cut through the hype and hear the information that tells them you understand and can address their business requirements and challenges. At the same time, your competitors are eager to eliminate you from the running or steal your account.  It is up to you and your sales team to effectively communicate the benefits of your offering, the value of your company as a preferred vendor, and to close the deal.  So why leave success to chance? 

Do I Need This Workshop?

If you answer yes to any of the following questions, you will greatly benefit from this workshop:

  • Do we sell in a competitive industry?
  • Do we sell a technical product, service, or solution?
  • Have we recently lost sales despite having the better product or service?  Or have we recently lost an existing customer to a competitor?
  • Have we had a turnover in sales personnel?  Or am I or any part of my team new sales people? In this company? In this industry?
  • Am I ever called upon to whiteboard information during a sales presentation?
  • Could I benefit from improving my ability to create a PowerPoint or Keynote Presentation or to whiteboard information during a sales meeting?
  • Do I ever have to deliver sales presentations to remote clients via a teleconference? 


Our Answer

Our specialized training on Effective Sales Presentations will teach the techniques of successful sales presentations.  Like every process, sales can be enhanced with proven methods.  We will provide you with the tools to improve your preparation before your first contact, call, or meeting.  Then we will work with you on your personal style to project confidence and establish credibility. You will learn how to effectively employ visual aids including the whiteboard to assist in selling technical solutions. Finally, in a world where even virtual sales calls have become more prevalent, you will also learn how to engage customers by teleconference.  Participants will be coached on developing a presentation by one of our experts. 

Participants who take this course will learn:

  • How to prepare for each step of the sales process
  • The strategy and tools for developing compelling sales presentations
  • How to translate technical information into business terms
  • Communication techniques to project poise, self-assurance, and credibility
  • To maximize the use of presentation tools such as PowerPoint, Keynote, or a whiteboard
  • How to deliver impactful presentations via virtual venues like conference calls and the web